Client:
Essay - Affordable Luxury Apparel
Roll:
Conceptualisation
Logotype Design
Visual Language Design
Background:
Essay is a woman's affordable luxury apparel brand. It aims at creating chic and fun yet elegant apparel collections with which one can uniquely express themselves.
The clean, delicate, classic modern serif font has been synonymous with fashion for decades. In this case, the logotype represents the urban chic spirit of the contemporary woman, thus becoming a perfect fit for depicting “affordable luxury”.
